|
|
PHILIP SPENCER — CURRICULUM VITÆ
PERSONAL
Address: Castleton, 2 Warwicks Bench
Road, Guildford, Surrey, GU1 3TL
Tel: (01483) 503180 or (01483) 306409 – switchable to fax
e-mail: philip.spencer@dial.pipex.com
Nationality: British
Status: Married, three boys –
15, 13, 11 years old
CAREER
EXPERIENCE
1998—99 WPP Group plc, London
Chief
Executive of new Consulting Enterprise, reporting directly to the Group Chief
Executive (Martin Sorrell)
Main focus was to establish a new Strategic Management Consulting unit for the
30,000 strong world-wide group, which includes J. Walter Thompson and Ogilvy
& Mather advertising agencies.
This unit was subsequently disbanded owing to intra-group conflicts.
1995—98 A.T. Kearney Limited, London
Vice
President, Head of Consumer Goods and Retail Consulting
Main focus was Strategy,
Communications and Marketing Consulting
Main achievements:
§ Establishing CEO and other board-level relationships with major accounts, including Tesco, Kellogg’s Europe, Unigate, Diageo, and the Coca-Cola Retail Research Group, a forum of the leaders of the major European food retailers
§ Hiring and training a strategy and marketing group to make the firm strategy capable and compete with other strategy firms
§ Developing joint prospects with EDS exploiting IT superiority in supply chain efficiency (ECR)
Major focus of the work was towards intelligent and cost-effective application of consumer marketing, in a new tougher business environment: branded manufacturers were under pressure to understand the financial returns on marketing, and retailers were taking over as the main owners of relationships with consumers.
1990—94 Gemini Consulting, London and
Gemini-related companies
Head
of Consumer Products Division, Northern Europe Region
Head
of Marketing and Sales Consulting, Northern Europe Region
Vice
President
Main
achievements:
Establishing
board-level relationships with Reckitt and Colman, leading to an IT-based
business transformation programme
1990—92 Gruber,
Titze & Partner Gemini, Bad Homburg, Germany
Founder
and Managing Director UK subsidiary
Full
Partner, German subsidiary
Main
achievements:
§ Setting up first and only successful international subsidiary, optimising potential for take-over
§ Achieving pay-out within the first nine months. From that time on, we continued to return a dividend to the parent company
§ Entry of the first Strategic marketing consulting firm to offer high value-added services to consumer goods and retail clients.
Consulted to the boards of Boots International, Thomas Cook, Peugeot, National Westminster Bank, and a Swiss healthcare company
Many clients were recognising that communications strategy was becoming an important part of business strategy, and was becoming a key differentiator between success and failure.
1988—1989 S.C. Johnson Wax Consumer Division, Surrey, UK
Commercial
(Marketing and Sales) Director
Turned round a share loss trend in the business, through repositioning the core brands using a category management approach, rather than the previous approach, which allowed brands to compete with each other
1975—1988 Procter and Gamble, Newcastle upon Tyne, UK and Rotterdam, Netherlands
Associate
Advertising Director (General Marketing Director)
European Marketing Director responsible for European co-ordination of laundry brands sold in 9 markets
Main focus was on revitalising tired brands and difficult categories through gaining new insights with consumers and customers, to help reposition them to compete by changing the criteria against which purchases decisions were made
EDUCATION,
QUALIFICATIONS, AND OTHER INTERESTS
1971—75 Open Scholarship to Trinity
College, University of Oxford
University
Prize for Organic Chemistry
BA / MA
Honours in Chemistry
1964—71 Open Scholarship to Brentwood
School, Essex
GCE
A/S-levels in Chemistry (A1), Physics (A1), Mathematics (B)
13 O-levels,
mainly at Grade 1
1999
— Director
of Guildford Association of Voluntary Service
1992 — 1995 Bishop’s representative on Guildford Diocesan Board of Finance